Lead, Sponsorships Strategy

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The Lead, Sponsorship Strategy role is responsible for developing and activating strategic sponsorships and partnerships that advance brand relevance, audience engagement, and business performance. This role partners closely with internal stakeholders and external partners to translate enterprise priorities into integrated, results‑driven sponsorship programs that span planning, execution, and optimization.

Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. As part of the Sponsorship & Experiential Strategy team, this role plays a critical role in shaping how Humana shows up through high‑impact sponsorships and experiential platforms that support both brand and growth objectives.

Reporting to the Director of Sponsorship & Experiential Strategy, the Lead, Sponsorship Strategy owns the day‑to‑day strategy and execution of assigned sponsorships and partnerships. This includes setting activation strategies, managing cross‑functional collaboration, guiding agency and partner relationships, and ensuring programs deliver measurable outcomes aligned to brand and business goals. This role is ideal for a senior individual contributor who combines strategic thinking with hands‑on leadership and thrives in a fast‑paced, highly collaborative environment.

Role Responsibilities 

• Lead the development and execution of enterprise‑level sponsorship strategies aligned to brand objectives and audience priorities. 

• Identify, evaluate, and advance high‑impact sponsorship and partnership opportunities informed by cultural insights and market trends. 

• Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms. 

• Serve as the primary cross‑functional liaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners. 

• Own day‑to‑day program management, including timelines, budgets, deliverables, and partner commitments. 

• Drive cross‑functional alignment and resolve risks or gaps through proactive communication and solution‑oriented leadership. 

• Partner with analytics teams to establish success metrics, track performance, and assess program effectiveness. 

• Synthesize insights and post‑program learnings to inform optimization and future investment decisions. 

• Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas. 

• Act as a trusted sponsorship subject‑matter expert, influencing stakeholders and contributing to best practices across the organization. 

Use your skills to make an impact
 

Required Qualifications 

• Bachelor’s degree or equivalent practical experience. 

• 6+ years of progressive experience in sponsorship marketing, partnership marketing, experiential marketing, or integrated brand marketing, with a demonstrated increase in scope and complexity. 

• Proven experience leading the strategy and execution of multi‑channel sponsorships or partnerships from concept through activation, measurement, and optimization. 

• Demonstrated ability to manage multiple concurrent sponsorship programs, including ownership of timelines, budgets, deliverables, and partner obligations. 

• Experience working cross‑functionally with marketing, media, analytics, legal/compliance, and operations teams to deliver integrated programs. 

• Track record of influencing decision‑making and driving alignment among senior stakeholders without direct authority. 

• Strong written and verbal communication skills, with the ability to clearly articulate strategy, provide actionable recommendations, and present performance insights. 

Preferred Qualifications 

• Experience working in regulated industries or large, matrixed organizations. 

• Familiarity with sponsorship measurement approaches, including brand lift, engagement, and ROI frameworks. 

• Experience managing agencies and external partners. 

• Passion for sports, culture, live experiences, and brand storytelling. 

• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.  

• The associate selected for this role should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience. 

WAH Internet Statement

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.

• Satellite, cellular and microwave connection can be used only if approved by leadership.

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

HireVue

As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$126,300 - $173,700 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-23-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.