Senior Product Marketer

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The Senior Product Marketer, Medicare Advantage role supports the development and execution of product marketing strategies that drive acquisition, engagement, and retention for Humana's Medicare Advantage plans. You will translate product value, benefits, and differentiation into compelling, compliant marketing programs that resonate with senior audiences in a regulated environment.
Humana is a $100+ billion, Fortune 50 healthcare company dedicated to improving the health and well‑being of the most vulnerable populations in the United States, including seniors and lower‑income Americans. Through innovative technology and data‑driven insights, Humana works to make high‑quality care more affordable, accessible, and effective.
Reporting to the Principal of Product & Segment Marketing in the Marketing Organization within Humana's Enterprise Growth team, the Senior Product Marketer plays a key role in developing business‑moving campaigns and go‑to‑market strategies for Medicare Advantage products. This role collaborates closely with Growth Strategy, Consumer Distribution Channels, Market Presidents, Consumer Data, Insights & Analytics, Lifecycle Marketing, Marketing Operations & Technology, and Brand Marketing to ensure product strategies are insight‑led, integrated, and deliver measurable results. This position is ideal for a strategic marketer with strong Medicare product knowledge who thrives at the intersection of strategy, execution, and cross‑functional partnership.

• Support the development and execution of product marketing strategies for Medicare Advantage offerings, including positioning, target audience definition, and benefits messaging. 

• Develop clear, insight‑driven strategic briefs for full‑funnel marketing campaigns that drive acquisition, enrollment, and product adoption across key segments. 

• Build deep understanding of target senior audiences, market segments, and customer needs, and clearly articulate how Humana Medicare Advantage products deliver differentiated value. 

• Partner closely with Product, Go‑to‑Market, Sales, Compliance, and Brand teams to ensure marketing strategies are aligned, compliant, and executed with excellence. 

• Monitor industry trends, competitor activity, regulatory considerations, and member insights to inform ongoing Medicare Advantage marketing strategies. 

• Analyze campaign performance and reporting to support optimization efforts and communicate insights to key stakeholders. 

• Serve as a trusted subject‑matter expert for Medicare Advantage marketing, providing strategic input and guidance to internal teams and partners. 

• Build strong working relationships across the Consumer Growth Strategy team, delivering marketing strategies that support shared business objectives. 

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

• 4+ years of experience in Medicare Advantage, government‑sponsored health plans, or healthcare marketing within a regulated environment.

• Prior experience developing and executing product marketing strategies that drive results through integrated, multi‑channel campaigns.

• Experience with consumer insights and segmentation, including experience commissioning or leveraging research to evolve marketing strategy and grow market share.

• Proven experience collaborating cross‑functionally with Sales, Product, Distribution, Compliance, Brand, and Creative teams to deliver aligned and effective marketing programs.

• Excellent strategy development, brief writing, and project management skills, with the ability to manage multiple priorities and deadlines in a fast‑paced environment.

• Working knowledge of CMS regulations and Medicare Advantage marketing and compliance standards.

Preferred Qualifications

• Master's degree in Marketing, Communications, Business Administration, or a related field.

• Deep experience supporting Medicare Advantage or other government‑sponsored health plans across acquisition, engagement, or retention efforts.

• Familiarity with performance measurement, campaign reporting, and optimization in a regulated marketing environment.

• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL.

• The associate selected for this role should anticipate periodic in‑office work to support collaboration, key team meetings, and partnership with business stakeholders. Remote options will be considered based on role needs and candidate experience.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$94,900 - $130,500 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 04-23-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.