Product Marketing Content Specialist

Shift is the leading AI platform for insurance. Shift combines generative, agentic, and predictive AI to transform underwriting, claims, and fraud and risk - driving operational efficiency, exceptional customer experiences and measurable business impact. Trusted by the world's leading insurers, Shift delivers AI when and where it matters most, at scale and with proven results.

Our culture is built on innovation, trust, and a drive to transform the insurance industry through our SaaS platform. We come from more than 50 different countries and cultures and together we are creating the future of insurance.

The Product Marketing team at Shift defines the go-to-market strategy for our industry-leading AI products. As a Content Marketing Specialist, you will drive the narrative for our AI agents, ensuring our global teams have the storytelling tools to build pipeline and win customers. You will collaborate across Product, Sales, and Marketing to create compelling content that resonates with both IT and business leaders. Your work will be central to how we communicate the value of autonomous agents in the insurance and financial services sectors.

What Your Impact Looks Like

At Shift, we value ownership from day one. In this role, you will:

• Jump In & Own It: Take proactive ownership of the agent storytelling roadmap, moving from initial ideas to finished content without waiting for direction.
• Simplify the Complex: Translate technical AI updates into clear, simple stories that help our customers understand the ROI of their investment.
• Communicate with Impact: Develop a dual-track content plan that addresses the specific needs and goals of both IT and business buyers.
• Test, Learn, & Scale: Experiment with new content formats—from white papers to social media—and use real feedback to refine our messaging.
• Drive Shared Wins: Partner closely with Product and Field Marketing to ensure our GTM teams are unblocked and equipped to win.
• Finish What You Start: Follow through on high-impact initiatives like online events and web pages, ensuring they meet measurable business needs.

What You'll Need to Succeed

We are looking for a Shifter who is...

• A Content Marketing Specialist: You have 3+ years of experience in B2B SaaS content marketing and can explain the technical difference between chatbots and autonomous agents.
• A Master Storyteller: You possess strong writing skills and a passion for creating compelling, data-driven narratives that build trust with an audience.
• Collaborative: You thrive in a One Team environment, seeking out the expertise of engineers and sales leaders to improve your work.
• Growth-Minded:
  • You have an appetite for change and a willingness to learn, using AI tools and LLMs to scale content while maintaining our authentic voice.
  • You have the experience and logic to navigate the complex needs of the insurance industry.
• Solve Without Drama: You stay calm and focused on solutions when balancing competing priorities or tight deadlines.

This position is open to working from our Boston Office (2 days per week is ideal) or remotely in the US. Must have willingness to work hours that overlap with the US East Coast and Europe.

To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight:

• Flexible remote and hybrid working options
• Competitive Salary and a variable component tied to personal and company performance
• Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
• Generous PTO and paid holidays
• Mental health benefits
• 2 MAD Days per year (Make A Difference Days for paid volunteering)

Additional benefits may be offered by country, based on your eligibility - ask your recruiter for more information. Intern and Apprentice positions may receive some of these benefits - ask your recruiter for more details.

At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.

Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs.

Please be aware of scammers and only trust correspondence that comes from emails ending in "shift-technology.com". We will never do initial outreach to you via Whatsapp/Text/SMS, never ask for banking information or personal identification numbers (ex. Social Security Number) as part of our recruitment process.

Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.